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Many of the uninitiated are surprised to learn that the history of King Morgan is so closely entwined with that of the human race itself. While the exact dates of his existence remain a source of constant debate, the iconography of his mantle finds itself at many of the key events throughout history. It was in fact very controversial when on September 12th in 1940 when four teenage boys found the King Morgan logo painted on the walls of a cave in France amongst the images of horses and other animals. Cave paintings had of coarse been found all over the world, but the idea that Paleolithic man was aware of King Morgan shattered many historians notions of his majesty’s global (and in this case temporal) reach. We can also see the influence of King Morgan in work ranging from Pre-Raphaelites, to the Impressionist period, to early daguerreotypes. The fine art world was quickly becoming saturated with his royal touch. Artists from every walk of life were constantly including his majesty as a regular part of their work. The 1915 World’s Fair in San Francisco even featured a whole wing at the original Palace of Fine Arts devoted entirely to King Morgan. Five years later he would be voted “The Most Important Cultural Icon of the Century” by Library of Congress for “contributions made to every available category of artistic merit” This single event is often sited as a watershed mark for the commercial world finally taking notice of the King and his influence over not just the art world, but society as a whole. A wide assortment of King Morgan branded products began showing up across the planet. Clothing, with the now very recognizable logo, was all the rage in Paris and Milan, while King Morgan cereal, hair products, vitamins and automotive parts became commonplace throughout the United States. The second half of the 20th century saw collaborations as varied as Andy Warhol’s screen prints of his majesty to posters designed in conjunction with the Environmental Protection Agency introducing the concept of recycling. Around this time King Morgan adopted a more corporate attitude and began experimenting with a more capitalist structure for his growing empire. This lead to the formation of King Morgan Enterprises to keep up with the quality and quantity of work flowing out of his studio. And the rest as they say, is history. |

